PRIME SPORTS INTERNATIONAL
OUR PROJECTS
From badminton tournaments to healthy nutrition campaigns, the projects that PSI is working on are almost never the same. PSI is constantly looking for new ways to handle different projects in order to come up with the best results possible.
Badminton BWF Master
(MALAYSIA AND INDONESIA)
The automotive brand, Daihatsu, and it’s partner Perodua were looking for an opportunity to contribute to the lives of people through a sport in Japan, Malaysia and Indonesia where their cars are mostly sold. Malaysia Masters and Indonesia Masters’ sponsorship programme were chosen with the aim to approach local customers who drives their cars. A various sponsorship activities were planed and implemented to assist in client’s goal.
Broadcast Management for Fight of
Champions
(WBA World Title Match)
PSI has been appointed to assist in TV broadcast management of the WBA world title match between Manny Pacquiao and Lucas Matthysse. It is Manny Pacquiao's first title fight in Malaysia to showcase Malaysia as a premium venue for world-class sporting events. It is a huge global event which promises to attract a massive crowd and many viewers.
Sports Federation Consultancy for
Asian Electronic Sports Federation
(AESF)
The Asian Electronic Sports Federation (“AESF”) is the sole competent authority for electronic sports throughout Asia and recognized by the Olympic Council of Asia (“OCA”) as such. E-sports has become a demonstration sport at the 18th Asian Games 2018 in Indonesia. AESF is planning to take the federation to the next level. PSI is assisting in commercial and organisational strategy for AESF to go further.
CSR Campaign
(Eat Right to Play Right by Zurich by Life
Insurance of Malaysia)
Zurich Life Insurance Malaysia is running their local CSR Campaign called "Eat Right to Play Right" to help improve the nutritional status of children (boys and girls) in targeted communities within Malaysia, using grassroots football as a platform. PSI assists in widening the programme by organising youth football tournaments, engaging with local youth football leagues and partnering with a supermarket chain.
The Next50
The Malaysian Football League (MFL) is the governing body for two top-tier professional football leagues in Malaysia (Liga Super & Liga Premier) as well as the corresponding cup competitions (Piala FA, Piala Malaysia & Challenge Cup). PSI is tasked to assist MFL in establishing the organisation’s future direction in the next 50 years. Job scope includes consultation & design of strategic blueprint’s marketing materials – Achievement Videos, Handbook, Poster, Executive Summary to name a few.