PSI is a fully-integrated sports marketing agency that started in May 2018 and consists of a very strong and ambitious team.
Managing Director & Founder
Yong-Chul Yun has been in the sports marketing industry for 16 years and has been involved in international sports since 2003. He worked for a number of sports organizations including NBA (Indiana Pacers), PGA Tour, MLS (LA Galaxy), AFC (Asian Football Confederation), MP & Silva and Red Card Global. He was head of marketing operations with the Asian football Confederation for five years to run the commercial operations with AFC’s commercial partners.
He witnessed tremendous growth in the professionalism of sports in the Asia-Pacific region in general. He believes in the power of sports and recognizes opportunities in the market to work with global and local organizations to achieve their business goals and objectives through sports.
Sr. Partnership Manager
Thomas’ career began at Red Bull which equipped him with the values and experiences of a dynamic brand. He is a seasoned project lead for multiple global sporting projects such as Formula One Grand Prix, MotoGP, E-Sports League (ESL) and IRONMAN. With a background in managing partnerships, brand activations and event execution, he is organised, a creative and solution-driven.“Team work makes the dream work” is something Thomas believes in. Be it as a professional, a sportsperson or for life in general, having common visions and goals are key to achieving greater heights. He also commits himself to lifelong learning and the endless pursuit of knowledge. “Man’s greatest asset is the unsettled mind”..